ΒιβλίοThe Business of Olympic Games Sponsorship
Incentives and Rewards
Incentives and Rewards
Nelly Kapsi
Eleni Beneki
Αθήνα
Εκδόσεις Κέρκυρα - Economia Publishing
Αριθμός Έκδοσης: 1
2004
Ημερομηνία Πρώτης Έκδοσης: 2004
σ. 244
Σχήμα: 28χ23
Δέσιμο: Σκληρό εξώφυλλο
ISBN: 978-960-8386-06-8
Περιέχει Βιβλιογραφία
Φωτογράφηση: ΝΑΙ
Κυκλοφορεί
Τιμή: 20.00€ Φ.Π.Α.: 6%
(Τελευταία Ενημέρωση Τιμής: 09-05-2005)
Περίληψη:
[...]This book provides many leads for a more in-depth study of the wilde-ranging effects of the Athens Olympics. Once the Games have ended, challenges, achievements, opportunities - gained and lost - will be placed under the microscope of history.
"The business of Olympic Games sponsorship: Incentives and rewards" takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game's existence.[...]
[...]This book provides many leads for a more in-depth study of the wilde-ranging effects of the Athens Olympics. Once the Games have ended, challenges, achievements, opportunities - gained and lost - will be placed under the microscope of history.
"The business of Olympic Games sponsorship: Incentives and rewards" takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game's existence.[...]
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